by Christopher Mudiappahpillai

Client: “The main thing we want to stress is that we are a global company, and that we are top-quality in the supply chain management industry. So basically what we’re thinking is that we’ll show a semi-dimensional illustration of the world, to emphasize global, and then around the world, we’ll put chains to emphasize the supply chain aspect of our business. We think it’s really strong and will communicate exactly what we’re going for. Could you come up with some comps around that?”

Designer: “…are you sure that’s sending the right message?”